Date: a week ago   Category: Internet

"Yandex" and Rambler Group strengthened advertizing cooperation


"Yandex" and Rambler Group prolonged the agreement on advertizing on медиаресурсх, Rambler Group which are a part. Reported about it to Lenta.ru in department of external communications of Rambler Group. The agreement provides banner placement and various options of monetization of video content on the Rambler Group platforms. According to the Deputy CEO of group of companies Maxim Tadevosyan, the contract considers plans of the company for accumulation of volumes of "video content which is one of the main drivers of classroom indicators for all market". "The strategy of development for group adopted in 2018 provides significant growth of volumes of own and partner video" — the top manager explained. The commercial director of Yandex Company Leonid Savkov also noted "high potential" of video advertizing and declared plans to increase the volume of thematic video content in partner network. The advertizing network of "Yandex" unites platforms on which the media advertizing and Direkt's proposals in different formats, including video is placed. These platforms cover about 80 percent of audience of RuNet, every day on them more than four billion advertizing offers are shown. Advertizing is bought automatically — on algorithmic model (programmatic buying) .Rambler Group — one of leaders of the Russian market of media and entertainments. Enter into structure of holding the Rambler&Co company including more than 30 leading media of the country, among which Lenta.ru, "Poster", "Championship", Gazeta.ru, "A secret of firm", the media and service Rambler portal and also the joint movie theater chain "Cinema Park" and "Formula of Cinema", Okko online movie theater, the publishing Alphabet Atticus group. "The film of day" is more than important news in Telegram channel. Subscribe!

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