Date: 6 months ago   Category: Corporate finance

The Russian market of advertizing in 2016 has shown record growth


The Russian advertizing market in 2016 has earned record 360 billion rubles without the VAT. In comparison with previous year, it is noted in materials of the research Association of the Communication Agencies of Russia (ACAR), this indicator has grown by 11 percent. Segments of Internet advertizing and advertizing on television became leaders of growth. The volume of Internet advertizing has increased by 21 percent, to 136 billion rubles. Income on TV channels from advertizing has grown by 9 percent, to 150,8 billion rubles, including on the main channels — for 10 percent, to 146,9 billion rubles), and on niche — for 52 percent, to 3,9 billion rubles. Materials on teme07:58 — on January 30, 2017 to Tame drakonaosobennost of digital marketing in Kitayesegment of a radio advertizing I have increased by 5,5 percent to 15,1 billion rubles. Advertizing budgets of an out-of-home segment (outdoor, transit advertizing, indoor and advertizing at movie theaters have entered here) have shown growth by 5,8 percent, to 38,3 billion rubles. In particular, the market of outdoor advertizing has increased by 8 percent, to 31,4 billion rubles, advertizing volume at movie theaters — for 11 percent, to one billion rubles. Printed media remained the only segment which has shown negative dynamics of advertizing revenues: advertizing volume there in 2016 has dropped by 15,7 percent, to 19,7 billion rubles. Advertizing revenues of newspapers were reduced by 16 percent, to 5,4 billion rubles, advertizing editions — for 32 percent, to 3,6 billion rubles, and magazines — for 8 percent, to 10,7 billion rubles.

URL:




Today

just now

AvtoVAZ is going to begin deliveries of the Lada cars to Iran. The corresponding negotiations are conducted with the Iranian authorities, the director of international policy and regional cooperation...

just now

The American boxer Floyd Mayweather supported the fashion Italian house of Gucci which is earlier accused of racism. Independent reports about it. The fighter confirmed the position with the picture i...

just now

The resident of New York found the letter which his late father printed on the computer 33 years ago. The information Upi.Professor portal of law school reports about it John Pfaff sorted things on th...

just now

In 2018 in the country for the first time in six years the number of the revealed HIV diseases was reduced, RBC on Wednesday, February 20 reports, with reference to data of Rospotrebnadzor. 86.5 thous...

just now

Yellow and orange facades became the most popular among the Russian builders, it is told in the materials of Talan construction company which came to the editorial office of Lenta.ru. According to exp...

just now

The administration of U.S. President of Donald Trump is going to achieve homosexuality decriminalization around the world. NBC News reports about it. The USA starts the global campaign directed to the...

just now

Four fighters of the mixed style (MMA) representing Russia will make a speech at a tournament of the Absolute combative championship (UFC) in Prague at once. Full of cards it is available on the websi...

just now

Took about two kilograms of stones, covers from bottles and coins from a stomach of the resident of the South Korean city of Goyang. The Daily Mail edition reports about it. the 54-year-old man saw a...