Date: 3 months ago   Category: Corporate finance

The Russian market of advertizing in 2016 has shown record growth


The Russian advertizing market in 2016 has earned record 360 billion rubles without the VAT. In comparison with previous year, it is noted in materials of the research Association of the Communication Agencies of Russia (ACAR), this indicator has grown by 11 percent. Segments of Internet advertizing and advertizing on television became leaders of growth. The volume of Internet advertizing has increased by 21 percent, to 136 billion rubles. Income on TV channels from advertizing has grown by 9 percent, to 150,8 billion rubles, including on the main channels — for 10 percent, to 146,9 billion rubles), and on niche — for 52 percent, to 3,9 billion rubles. Materials on teme07:58 — on January 30, 2017 to Tame drakonaosobennost of digital marketing in Kitayesegment of a radio advertizing I have increased by 5,5 percent to 15,1 billion rubles. Advertizing budgets of an out-of-home segment (outdoor, transit advertizing, indoor and advertizing at movie theaters have entered here) have shown growth by 5,8 percent, to 38,3 billion rubles. In particular, the market of outdoor advertizing has increased by 8 percent, to 31,4 billion rubles, advertizing volume at movie theaters — for 11 percent, to one billion rubles. Printed media remained the only segment which has shown negative dynamics of advertizing revenues: advertizing volume there in 2016 has dropped by 15,7 percent, to 19,7 billion rubles. Advertizing revenues of newspapers were reduced by 16 percent, to 5,4 billion rubles, advertizing editions — for 32 percent, to 3,6 billion rubles, and magazines — for 8 percent, to 10,7 billion rubles.

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