Date: 7 days ago   Category: Cinema

The Russian cinema earned more than 40 million dollars in a year in a foreign hire


Roskino's company promoting domestic cinema abroad summed up the work results in 2018. The correspondent of Lenta.ru reports about it. "For ROSKINO, as well as for the Russian producers of content, 2018 was successful both in terms of sales, and in terms of geographical coverage of bigger number of territories. Still the most demanded in the world there are Russian animators. The Wizart studio achieved in China of improbable success – "The Snow Queen 3" became the most cash Russian picture ever shown in China on the wide screen. Its collecting in $11 million became key in the general box office of all Russian pictures for 2018", – the head Roskino Ekaterina Mtsituridze told. Roskino was organized by presence Russian film and telecontent on 16 actions in eight countries of the world. The integrated stand of the Russian кинематографистоâ ROSKINO - Russian Cinema Worldwide where 90 companies and more than 130 national movies and series were presented worked at eight international film and television markets. Total amount of transactions on sales of national content at the ROSKINO stand – Russian Cinema Worldwide in a year was 14.9 million dollars. At the same time the general collecting the Russian movies in the international hire made 41 million dollars. The cumulative budget on the organization of stands made 37 million rubles. The advertizing budget on promotion of projects was equal to 16 million rubles. According to Ekaterina Mtsituridze, only 28 million rubles were allocated with Ministry of Culture, and other funds were raised by Roskino independently. Among actions at which the ROSKINO stand – Russian Cinema Worldwide worked, the European film market of EFM in Berlin (sales – about 2.5 million dollars), the Filmart film market (900 thousand dollars), the MIPTV telemarket (2.1 million dollars), the Marche du Film film market at the Cannes Film Festival (2.5 million dollars), the film market at a film festival to Toronto (1.75 million dollars), the market of content MIPCOM (3.3 million dollars), the American international film market of AFM (2.3 million dollars). Summing up work of Roskino in 2018 took place in two days prior to a meeting of the Russian cinema devoted to advance abroad of Government council. It is supposed that producers of the companies majors will suggest to enter a competition for the company which is engaged in export and international промо domestic content. However, as Ekaterina Mtsituridze noticed, tenders for the organization of participation in film and the telemarkets are already carried out always, and Roskino wins them in competition. Frequent replacement of the leadership in Department of cinema at Ministry of Culture and in Fund to cinema, and the opacity connected with it in questions of allocation of state funds and film budgets in general remains the main complexity in Roskino's work, according to the head of the company. Insufficient is also a public financing.

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