Date: 3 months ago   Category: Business climate

The revenue of MegaFon has grown in the second quarter 2017


The MegaFon company has published data of financial statements for the second quarter 2017 in which I consolidated results of Mail.Ru Group. The company notes that the consolidated revenue of group for the specified period has grown to 89,68 billion rubles. Operating profit has grown to 15,7 billion rubles in comparison with the same period of last year (14,2 billion rubles), at the same time the corrected net profit has decreased. CAPEX has increased and also the free cash flow for shareholders has grown. As for a telecom segment, service revenue I have shown growth thanks to saving mobile revenue and growth of proceeds from the fixed communication services. Besides, for the first time for five last quarters mobile revenue a telecom segment has stopped decrease. The consolidated revenue a telecom segment slightly has decreased, generally because of decrease in sales of the subscriber equipment and accessories. It is caused by reduction of number of own salons of sales and revision of the range of goods in retail network towards more high-marginal subscriber devices with high-quality connections. The proceeds from mobile data transmission have grown due to growth of consumption by clients of services of data transmission and transition of MegaFon from unlimited tariff plans to more favorable offers considering the interests of users - the innovative tariff range "Join!". The proceeds from services of a fixed telephony have kept growth thanks to increase in client base of segments of B2B and B2G.Kak note telecom operator, the indicator of OIBDA has grown at the expense of the shift of priorities towards more marginal segments and decrease in sales of phones and accessories which are traditionally considered as low-marginal. Also reduction of costs of rent of channels as a result of refusal of use of expensive satellite channels in favor of cheaper land has exerted impact on this indicator. OIBDA has grown also at the expense of lower expenses on advertizing in comparison with the expenses in the second quarter 2016 connected with advertizing campaigns on television and at movie theaters within a repozitsionirovaniye of a brand of the company in the market. Also has affected an indicator essential natural decrease in tax charges in comparison with charges in the second quarter 2016 when there took place tax audit of subsidiary in Tajikistan. The subscriber base of MegaFon continues to grow, the company notes. "At the same time it is important to emphasize that the company passes from building of a subscriber base to involvement of digital subscribers, increase in loyalty of the existing clients and growth of the profitability generated by subscribers during life term in network (LTV) and to increase in marginality", - it is said in the statement. Both the number of users, and traffic which they create grows. More than a half of traffic goes to networks of MegaFon in 4G of network. Twice the volume of the traffic which is passed 4G has year-on-year increased. The level of consumption of traffic in a month (DSU) has grown by the subscriber by 1,5 times year-on-year. Network of MegaFon — biggest by quantity of BS of all

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