Date: a week ago   Category: Advertising

The longest advertizing in the world is created


The Wieden Kennedy São Paulo Advertising agency presented to Wieden Kennedy SP/YouTube on the YouTube channel the "infinite" commercial of a deodorant of the Old Spice company. In it duration of a smell of new technology is beaten. The plot of the commercial consists of the episodes passing each other indefinitely in which the phrase "a surprising smell forever" repeats. Heroes of video periodically speak Spanish as the campaign is adapted for residents of the countries of Latin America. In some fragments of advertizing aliens, artists, the spokesperson Terry Crews and his reduced version meet. Old Spice also started the website on which advertizing can be looked through eternally. The "infinite" advertizing Old Spice was shown within 14 hours on Woohoo TV channel, it became the most long advertizing campaign in the history of television, having been included in the Guinness Book of Records, The Drum reports. Earlier in January, 2014 Old Spice advertized a new deodorant on the artificial websites. The company specially started several resources for creation of virus advertizing. "The film of day" is more than important news in Telegram channel. Subscribe!

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