Date: 8 months ago   Category: Look

The Italian shoemakers were fond of the Japanese subcultures


The Italian shoe company Premiata has presented the new advertizing campaign cast by Tokyo and the Japanese youth subcultures. It is reported in the press release sent to the editorial office of Lenta.ru on Wednesday, August 29. Despite it is finical gloomy, almost exclusively black clothes, heroes of a campaign of a season — the so-called "Japanese Yankees", representatives of rock'n'roll Japanese subculture — are brightly allocated fall-winter 2018-2019 against the background of night streets of the megalopolis and the ancient Tokyo temple. Muzhchiny-bosodzoku ("clans of speed") and girls-sukeban ("female boss") show footwear from the first, classical line of a brand of Premiata, including biker boots on a thick sole, men's choppers from the made old suede and female sharp-nosed loafers on a heel from translucent plastic. Photo: In the Summer of 2018 the Moscow conceptual shop Leform together with the creative director of the Italian brand of footwear of Premiata of Gratiano Mazz has released Premiata 1/4 the limited line of sneakers. Two models unisex, sneakers on a high sole Zac Zac and daily Andy gym shoes, are made of dense leather in blue-red-white colors — shades of the Russian tricolor and flags of several other member countries of the FIFA World Cup. It is more than important news in Film of Day Telegram-channel. Subscribe!

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