Date: a week ago   Category: Advertising

The fate of beer with a gingerbread gag will assign to social networks


The Altai regional OFAS of Russia will check advertizing of the Barnaul brewery regarding violation of the law by means of poll in the group in VKontakte. Department decided to study public opinion on an occasion of abusiveness of the advertizing image and to consider results of vote at a meeting of the commission on March 20. The OFAS carries out an inspection in connection with the arrived complaint according to which "the gag in the form of gingerbread is represented as the equipment which is used in BDSM practicians (...) advertizing contains a violent scene of sexual nature, shows violence over women and is obscene and offensive". It is noted that in advertizing the signs of violation of Paragraph 6 of Article 5 of the Federal Law "About Advertising" connected with use of obscene and offensive images, comparisons and expressions including concerning a sex of the person were found. At the moment more than 22 thousand people participated in poll. About 62 percent which voted said that they do not consider advertizing offensive. Nearly 38 percent of users hold the opposite opinion. In February users of social networks considered inappropriate advertizing of the Russian representative office of Reebok. On one of the boards published by a brand the creator of Telegram channel "Women's power" Zalina Marshenkulova with the signature "Was represented change from a needle of men's approval on a man's face". Even more interesting in our Instagram. Subscribe!

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