Date: 2 weeks ago   Category: Advertising

The best Russian advertizing of year is called


Experts and readers of the trade publication about advertizing and marketing of Sostav.ru chose the best communication projects created for the Russian market. The best commercial recognized the project under the name "Award Those Who Do Not Look for Awards" created by SLAVA and Resonate Strategies for "Russia Ferrero". Also entered Zabugorishche for MTS from the BBDO and "As the Kaspersky Sound of a Pig Thought Up" agency of the Great agency for Kaspersky Lab into top three. The best digital-projects are called a campaign "Airport namesake" from Aeroflot of production of the Smetana agency, "Communication in the Subway" from MTS of production BBDO Moscow and Volkswagen Tiguan from Volkswagen Russia of production DDB Russia. Experts and readers also considered the most successful advertizing campaigns "Photos come true" for S7 from the Stereotactic agency, Zabugorishche for MTS from the BBDO, Havas Sports&Entertainment and Maxima agencies and also "Tinkoff Bank with Ivan Urgant" from the Great agency. In category "Social Advertising" the Read to me projects for Change One Life fund from the Young & Rubicam and RODNYA, #Медиасиндром agencies for Love Syndrome fund from the MOST Creative Club and "Life on for the Rest of the Life" agency for charity foundation of the help to hospices "Belief" from the What If Semin agency were selected. The complete list of winners is available on the website Sostav.ru.

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