Date: a week ago   Category: Advertising

Reebok commented on scandal with appeals "to change on a man's face"


The head office of Reebok reported that did not coordinate the Russian campaign #нивкакиерамки which became a discussion occasion in the last several days. Govorit Moskva with reference to the official representative of Reebok Global Daniel Sarro reports about it. The company explained that the action had to take place within the global campaign in which outstanding sportswomen, actresses and activists impart experience concerning overcoming barriers and difficulties. "We always seek to make so that messages which we broadcast conformed to certain standards. Mr. Golofast does not work for Reebok any more. His comments do not reflect views and opinion of the company. Its execution of our stock Be more human which was removed as soon as we learned about it, was not coordinated with Reebok" — Sarro noted. He also specified that the general advertizing campaign in Russia will be realized, as well as was planned earlier. On Thursday, February 7, the Russian representative office of Reebok published in Instagram a series of boards on which the champion of Europe in wrestling Anjelica Pilyaeva, the fighter of MMA Yustyna Grachyk and the creator of Telegram channel "Women's power" Zalina Marshenkulova appeared. Photos of the last were followed by the slogans "Change From a Needle of Men's Approval on a Man's Face" and "When Speak " Carry on Hands ", I Represent how I Am Carried in a Coffin". Slogans caused ambiguous reaction of users of network. In several hours of the image were removed. The leading expert on marketing of the Reebok company and the initiator of a campaign Alexander Golofast declared leaving the company. Images became a reason for numerous parodies. After the users of network who began to create memes based on a campaign, the options began to publish third-party brands. Later the participant of an action, the champion of Europe in wrestling Anjelica Pilyaeva said that she does not consider herself the feminist, and asked to share her position and Marshenkulova's slogans. "The film of day" is more than important news in Telegram channel. Subscribe!

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