Date: 6 months ago   Category: People

Pyaterochka and AliExpress have united before the World day of shopping


The retail chain stores Pyaterochka on the eve of the World day of shopping have started a joint action with online retailer AliExpress which participants receive a discount upon purchases in shop of the Chinese Internet giant. Have reported about it in the press service of Pyaterochka. The action consists in the following: from November 8 to November 9 upon purchase in Pyaterochka for the sum from 650 rubles the buyer receives the check with the promo code (in a consequence a QR code on him will be necessary to scan in the application of AliExpress — a comment of Lenta.ru) providing the discount equal to the same to 650 rubles upon purchase on AliExpress for the sum of 3 thousand 250 rubles (50 dollars). The coupon can be used in the application of AliExpress from November 8 to November 12, 2018. "The choice of AliExpress for the next partnership speaks simply: Pyaterochka the leader of the Russian retail, and AliExpress — one of the largest Internet platforms" — the marketing director of retail chain stores Pyaterochka Aleksandra Kalyukina has commented. "We want that each visit of shop not only gave the chance to get qualitative and fresh products, but also at the same time entertained" — she has told. In turn in AliExpress have noted that cooperation with Pyaterochka in such format will be the first similar experience, and have expressed confidence in success of undertaking. "It is especially important that we start a campaign in the run-up to our largest sale — the World day of shopping on November 11" — Oleg Lebedev, the marketing director of AliExpress and Tmall in Russia has said. "We are always glad to allow to buyers additional opportunities, discounts that even daily shopping caused the most pleasant emotions and associations — in it we see the task" — he has emphasized. Lately Pyaterochka differs in interesting decisions in the field of marketing. The summer loyalty program "Big Soccer", collaboration with Marvel, a joint action with Lay’s and Olga Buzova. New activation with AliExpress — the next step of retail chain stores to achievement of the purpose: to become closer to the consumer not only geographically, but also emotionally.

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