Date: 9 months ago   Category: Music

Participants of the forum "Rights of Consumers" have argued on advantage of platitude in advertizing


The vast majority of today's advertizing — an example of platitude, primitiveness and stamps, served by instructive tone, even with blackmail elements. Such opinion was expressed by the marketing director of federal network of Palchiki salons Maria Ivashchenko, speaking at one of discussions of the forum which has taken place within the annual award "Rights of Consumers and Quality of Service" handed to the most successful projects in the field of the rights of consumers and improvement of quality of service. "Starting with the 90th when on our screens advertizing has rushed, with us talk as to morons — the thought which to us is wanted to be informed is more primitive, the way of the report of information will be sillier" — she noted. After the 90th with total absence of censorship the situation in 2000-ny years began to change, however with acceleration of processes in modern society and approach of an era of haters and trolls advertizing in the majority began to be guided by sexual instincts, external appeal and fast reaction which can be caused or by means of a provocative slogan, or by means of a naked body. "As a result we receive low-standard advertizing, and every year it becomes more and more. Considering content which we see on television, considering that there is no censorship both in the heads, and in advertizing editions yet yet, we receive the information space which for 90 percent is cluttered up with low-standard and trite content" — she noted. Other participants of a discussion have noted that the advertizing aimed at shocking audience, to cause the mixed emotions also attracts her certain part. However, according to Maria Ivashchenko, advertizing has to appeal to higher feelings of the personality, to esthetic perception, but not to the lowest instincts — in it, in addition, the respect of a brand for itself and for the audience is shown. Also, according to her, the self-esteem of a brand is shown and in sincere interest in communication with the client — in receiving feedback and lack of fear to receive it. Also it is shown in demonstration of the product by the company, but not in transfer of the reasons why he needs to be got. She has given videos of Apple about the products which though last more than 10 minutes as an example, but enjoy popularity at audience.

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