Date: a week ago   Category: Cinema

In Moscow the first movie theater under the Okko brand opened


The Rambler Group company opened in Moscow the first movie theater under the Okko brand. It is said in the press release which came to the editorial office of Lenta.ru on Thursday, March 14. In honor of start of the CINEMA of OKKO Afimoll City project display of the movie of Toby Haines "Brexit" with Benedict Cumberbatch in a leading role took place. In anticipation of "restart" at the movie theater located in shopping center updated signs, an interior and marketing materials. Besides, there equipped special Okko demo zone where visitors will be able to watch film online. "Transition to the uniform Okko brand – one of key tasks within creation of a video ecosystem which includes the Cinema Park and Formula of Cinema movie theater chain, largest in Russia, and the leading online movie theater Okko. Creation of such ecosystem allows us to offer clients essentially new user experience which will include the most various content and favorable "through" products for those who like to watch film and on the huge screen of movie theater, and in online" — the marketing director of Rambler Group Yana Bardintseva told. The company considers that rebranding of movie theaters of the joint film network will allow to increase recognition and trust to Okko and also will give competitive advantages before other services. What occurs in Russia and in the world? We explain on our YouTube channel. Subscribe!

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