Date: 8 months ago   Category: Advertising

Heinz has tried to palm off haricot on athletes and has twice failed


The British service on standardization of advertizing (ASA) has ordered to the Heinz company to make for the second time changes to advertizing of beans where they are compared to proteinaceous cocktail, The Independent writes. In a roller the husband runs home after jog and hurries to drink the proteinaceous cocktail left in the refrigerator. Getting a bottle with liquid, he tells the wife about advantages of drink, and then drinks it with an uncertain look. The woman nods and takes out the warmed-up Heinz haricot from the microwave. At this moment on the screen there is an inscription that beans are full of a protein and food fibers and also don't contain fats, hinting at analogousness of two products. The initial version of advertizing has been forbidden ASA as directly I compared the baked beans to protein cocktail then have made changes to her. The MissFits Nutrition company which is turning out proteinaceous products for women has said that advertizing is harmful as the producer hasn't specified that, besides the high content of protein and fibers and also low content of fat, haricot contains a considerable share of sugar. The representative of Heinz has said that the company didn't pursue the aim to force people to use haricot instead of protein cocktails, and intended to show benign by means of advertizing nutritional value of the baked beans. He has said that the brand won't begin to redo advertizing and, most likely, at all will refuse it. It is more than important news in Film of Day Telegram-channel. Subscribe!

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