Date: 4 weeks ago   Category: Advertising

Have returned advertizing to children's telecasts


The President of Russia Vladimir Putin has signed the law according to which the extreme duration of advertizing in hour TV program increases from 15 to 20 percent. The relevant document is published on the official portal of legal information. Thus, TV channels will be able to allocate for advertizing up to 12 minutes an hour. However, if the TV channel broadcasts 24 hours a day, advertizing in TV programs won't have to exceed 216 minutes that corresponds to earlier set limit. The same law adopted by the State Duma on July 25 and approved by the Federation Council on July 28 TV channels will be able to interrupt with advertizing children's and educational transfers. At the same time makes a reservation that the audience won't see rollers "alcoholic products, military products and weapon, the drugs based on risk of games, a bet, services in signing of the contracts of a rent, including the contract of lifelong contents with dependence, activity of mediators". It is more than important news in Film of Day Telegram-channel. Subscribe!

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