Date: 3 months ago   Category: Advertising

FAS recognized a small female breast as a physical defect


The Office of the Federal Antimonopoly Service in the Arkhangelsk region has considered offensive for women advertizing of builder "Akvilon Invest", with the image of the girl with a small size of a breast. In the expert opinion it was said that advertizing points out physical defects at women, so, contradicts requirements of part 6 of article 5 of the federal law "About Advertising" regarding use of offensive images. The complaint to a billboard with the image of the woman measuring a breast by a centimetric tape has come to department. The advertizing slogan said: "We have small prices and many complexes". On other billboard the girl standing a back who has taken off a shirt is depicted. "Is cheaper, than to remove!" — it is said in the signature. Authors of the complaint have considered advertizing sexist, having said that it is based on operation of sexuality of a female body, offends and humiliates female representatives. "The Russian BBC service", the first paid attention to the solution of management of FAS, has appealed to department to explain criteria of the expert opinion, however the legal person didn't manage to receive a quick comment. Placed advertizing, the penalty to 500 thousand rubles threatens. It is more than infernal and strange news in Tape of a Bottom Telegram-channel. Subscribe!

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