Date: 10 months ago   Category: Advertising

Advertizing on TV will become longer


Deputies of the State Duma have approved the bill according to which the extreme duration of advertizing on television increases in the third reading. Results of vote are published on the website of system of ensuring legislative activity. According to the accepted document, duration of advertizing blocks in the hour program can be increased from 15 to 20 percent, that is from 9 to 12 minutes. At the same time channels with the round-the-clock broadcasting are able to afford broadcast of advertizing lasting no more than 216 minutes. The bill also provides new restrictions: during display of children's programs demonstration of the goods relating to weapon, military products, alcohol, drugs and the games based on risks is forbidden. After introduction of the bill for consideration of the State Duma experts of the Adindex portal noted that increase in time for advertizing will positively affect revenues of TV companies. It is more than important news in Film of Day Telegram-channel. Subscribe!

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