Date: 6 months ago   Category: Advertising

Advertizing of nonexistent pizza was looked by millions of times


Unskippable Experiment/YouTube Unskippable Labs (division of Google) has created a counterfeit brand of Doctor Fork pizza to check the creative strategy of advertizing for YouTube. TechCrunch reports about it. The creative director of the company Ben Jones has explained that advertisers have certain axioms which earlier nobody tried to disprove. The statement belongs to such postulates that in advertizing it is impossible to use shots as someone chews food and at the same time looks directly in the camera. However the counterfeit brand of pizza has allowed Jones and his team to check the potential of low blows. "Perhaps, I can't directly look in the camera. But Doctor Fork can do everything that will want" — the creative director has said. He has added that his company had had "absolutely other level of freedom to be wrong". For the sake of a research creative producers have created 33 commercials. Representatives of YouTube have helped Jones and his team to attract the real audience from a video hosting, but not to be limited to standard focus group. As a result advertizing of fake pizza was looked by more than 20 million people. As a result of an experiment employees of Unskippable Labs have found out that it is necessary to stimulate a full range of feelings in advertizing of food and to use the full potential of audio, visual and text impacts on the viewer. At the same time for the best effect it is necessary to divide a visual part from the text: thanks to it the responsiveness and usefulness of users will increase. According to researchers, food should be photographed and removed суперблизко and also to show pleasure from the use of food the whole range of emotions, and not just stings and smiles. It is more than important news in Film of Day Telegram-channel. Subscribe!

URL:




Today

just now

The Foreign Minister of Russia Sergey Lavrov joked concerning the German colleague Heiko Maas who is looking after him. RIA Novosti reports about it. An incident occurred during the meeting of Lavrov...

just now

The international rating agency Fitch Ratings confirmed the investment rating of Russia at the level of BBB-with the positive forecast. It is reported on the website of the agency. "The ratings of Rus...

just now

Organizers of a prestigious award in the field of motion picture art "Oscar" refused the idea not to broadcast award of four prizes for the sake of reduction of broadcasting time. Reuters reports abou...

just now

The leader of the Leningrad group Sergey Shnurov argued about the conflict between the editor-in-chief of the "Who Wants to Become a Millionaire?" broadcast Ilya Baire and master of a game "That? Wher...

just now

Not less than five people died as a result of firing in the American city of Avrora of the State of Illinois. Associated Press reports about it. The man opened fire in the building of the Henry Pratt...

just now

Democrats began investigation because of the state of emergency mode announced by the U.S. President Donald Trump. About it it is told on the website of legal committee Houses of Representatives. Auth...

just now

On the islands of Liankur in the western part of the Sea of Japan, sovereignty over which is challenged by Seoul and Tokyo, the last inhabitant remained to live. Korea Herald reports about it. the 81-...

just now

The president of Turkey Recep Tayyip Erdogan told why the European Union does not accept Turkey as the member, on air of Haber TV channel A. According to Erdogan, Turkey is not accepted in the EU beca...