Date: 4 weeks ago   Category: Advertising

Advertizing of nonexistent pizza was looked by millions of times


Unskippable Experiment/YouTube Unskippable Labs (division of Google) has created a counterfeit brand of Doctor Fork pizza to check the creative strategy of advertizing for YouTube. TechCrunch reports about it. The creative director of the company Ben Jones has explained that advertisers have certain axioms which earlier nobody tried to disprove. The statement belongs to such postulates that in advertizing it is impossible to use shots as someone chews food and at the same time looks directly in the camera. However the counterfeit brand of pizza has allowed Jones and his team to check the potential of low blows. "Perhaps, I can't directly look in the camera. But Doctor Fork can do everything that will want" — the creative director has said. He has added that his company had had "absolutely other level of freedom to be wrong". For the sake of a research creative producers have created 33 commercials. Representatives of YouTube have helped Jones and his team to attract the real audience from a video hosting, but not to be limited to standard focus group. As a result advertizing of fake pizza was looked by more than 20 million people. As a result of an experiment employees of Unskippable Labs have found out that it is necessary to stimulate a full range of feelings in advertizing of food and to use the full potential of audio, visual and text impacts on the viewer. At the same time for the best effect it is necessary to divide a visual part from the text: thanks to it the responsiveness and usefulness of users will increase. According to researchers, food should be photographed and removed суперблизко and also to show pleasure from the use of food the whole range of emotions, and not just stings and smiles. It is more than important news in Film of Day Telegram-channel. Subscribe!

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